Hudsons Coffee needed a sharper and more focused web presence that could allow greater content management overall and better product management in the online store. It was also an opportunity to address an overall lack of visual appear and brand consistency in the existing site. Hudsons Coffee needed to be able to appeal to potential franchisees, sell product and motivate and increase membership of the Rewards Club scheme. Imaginitis redefined the visual elements and provided better consistency with store layouts while providing a more dynamic and rewarding online experience. Behind the scenes, the website revamp gave a more structured approach of content allowing client and end use to navigate the site and find items of interest. Major bonuses include greater focus on franchisee and member benefits and greater presence of the in-store promotions – including flash animations on the home page.

The website was split into four main areas:

• General Public Information – Consists of welcome message, store location, contact information, store promotions and product offerings
• Online Shopping – Online sale of coffee beans
• Franchise Information – General information regarding joining the Hudsons Coffee family and selection criteria for franchise store
• Rewards Club – Member area for managing / viewing club card points