Hudsons Coffee are widely known for their quality coffee products and range of options for hot beverages. With the closure of Starbucks sites across Australia there was an opportunity for Hudsons Coffee to capture the market that Starbucks owned with their cold drink range.

Imaginitis were engaged to promote the Hudsons Coffee cold drinks range through a product specific campaign. This was to increase awareness, offer customers alternative offerings and address the negative price perceptions of poor value.