Clayton Kitchens needed to overhaul its branding and communications to convey its true position in the market. The company wanted to reflect its success as one of the largest designers, manufacturers and installers of kitchens. The new branding needed to communicate the company’s experience (over 20 years of home creations), and, crucially, the fact it does more than just kitchens. Claytons is expert in delivering vanities, cabinets, laundries and bathroom furniture - all to help build better homes.

Taking this new strategic direction, we developed a new logo that represented CLAYTONS as a stand-alone corporate entity that could also evolve to present various business units.

A new tagline was developed: MAKING GOOD HOMES BETTER. This tagline focuses on trade and the consumer markets and covers both new homes and renovations. It encompasses everything Claytons can do for its customers. The benefit of using Claytons products and services is a better home.

With the new brand framework firmly in place we needed to distinctly position Claytons by rolling out the communication strategy to build brand awareness. Clutter free advertisements were developed presenting kitchens to the consumers and communicating the company’s brand and position at the same time.

Click here to view an example of the previous creative